Ranchero Power: Ratings & Reviews

Ranchero Power Products and Services

Ranchero Power is one of two Texas electric companies operated by Southern Federal Power LLC. Ranchero is one of the smaller and newer companies to provide electricity to Texans. It is based in Houston Texas and began operations in 2019.

The company doesn’t market itself as a provider of renewable energy or innovative energy technology like many other companies. They appear to be focused on a no frills approach with a goal of providing the cheapest electricity rates possible. Their plans are all fixed rate with the exception of their monthly no contract plan.

Ranchero Power Plans

These are some of the plans they offer Texas customers:

  • Smart & Fixed 12
  • Smart & Fixed 24
  • Smart & Fixed 36
  • Smart & Fixed 48
  • No Contract Advantage – A month-to-month electricity plan

How do Ranchero Power’s electricity rates compare to other Texas electric companies?

Oncor  area Electricity Rates

Compare these rates from other electricity providers in Arlington to Ranchero Power’s rates

Electric CompanyPlan NameElectricity Rate
BKV energyThe Lantana 1511.8¢/kWh
Frontier UtilitiesFrontier Saver Plus 249.0¢/kWh
GexaGexa Eco Saver Plus 248.8¢/kWh
4Change EnergyMaxx Saver Select 248.8¢/kWh
Cirro EnergySmart Simple 1211.6¢/kWh
TrieagleSure Value 3611.9¢/kWh
Direct EnergyAutopay Texas 1213.3¢/kWh
Green Mountain EnergyPollution Free e-Plus14.4¢/kWh
TXUClear Deal 1211.6¢/kWh
4Change EnergyMaxx Saver Select 128.8¢/kWh
GexaGexa Eco Saver Lite 1217.2¢/kWh
Express EnergyFlash 248.8¢/kWh
Veteran EnergyVeteran Energy Valor 3610.9¢/kWh
ReliantReliant Power On 1214.3¢/kWh
Payless PowerPremier 1217.8¢/kWh
Rates Updated May 25, 2023

Centerpoint Area Electricity Rates

Compare these rates from other electricity providers in Houston to Ranchero Power’s rates

Electric CompanyPlan NameElectricity Rate
Frontier UtilitiesFrontier Saver Plus 249.5¢/kWh
BKV EnergyThe Lantana 1512.5¢/kWh
GexaEco Saver Plus 249.2¢/kWh
4Change EnergyMaxx Saver Select 249.2¢/kWh
Cirro EnergySmart Simple 1212.1¢/kWh
TrieagleSure Value 3611.5¢/kWh
Direct EnergyAutopay Texas 1213.7¢/kWh
Veteran EnergyVeteran Energy Valor 3612.9¢/kWh
TXUClear Deal 1211.8¢/kWh
4Change EnergyMaxx Saver Select 129.2¢/kWh
GexaEco Saver Lite 1217.9¢/kWh
Express EnergyFlash 249.2¢/kWh
Green Mountain EnergyPollution Free e-Plus14.8¢/kWh
ReliantPower on 1214.7¢/kWh
Ambit EnergyLone Star Classic 1219.1¢/kWh
Payless PowerSimple 616.5¢/kWh
Rates Updated May 25, 2023

Ranchero Power Contact Information

Phone number:888-204-3202
Website Address:Ranchero Power
Mailing Address:

5858 Westheimer Road, Suite 707
Houston, TX 77057, USA

Online BillpayRanchero Power | MyAccount Login

Ranchero Power Reviews and Ratings

Ranchero Power is not BBB accredited

Texas Power To Choose Rating – 3/5 stars

Complaints Against Ranchero Power

In the second half of 2022 there were 7 complaints against Southern Federal Power filed with the Texas PUC. Southern Federal is the parent company of Ranchero Power.   The types of complaints breaks down as follows:

Southern Federal Texas PUC Complaints

Total complaints filed with the Texas PUC for the second half of 2022

Quality of Service0
Disconnection of Service2
Provision of Service2
All Other3
Total Complaints7

Click here to see up to date complaint statistics for Ranchero Power

Texas PUC Complaint Scorecard: Ranchero Power has a complaint scorecard of 3 out of 5. A score of 5 indicates the lowest complaint rate.

How to use this information to choose an electric company

We suggest you compare the electricity rates on Rancher Power plans to the electricity rates of the trusted electric companies listed on in our rates comparison tool. Texas has dozens of electric companies at any given time. Many of them come and go. Look for a track record of stability. Look at the number of complaints registered against the company. And look for plans that don’t have overly complicated pricing formulas.

Ranchero Power Energy Texas PUC Certificate # 10264