Ranchero Power Products and Services
Ranchero Power is one of 2 Texas electric companies operated by Southern Federal Power LLC. Ranchero is one of the smaller and newer companies to provide electricity to Texans. It is based in Houston Texas and began operations in 2019.
The company doesn’t market itself as a provider of renewable energy or innovative energy technology like many other companies. They appear to be focused on a no frills approach with a goal of providing the cheapest electricity rates possible. Their plans are all fixed rate with the exception of they monthly no contract plan.
Ranchero Power Plans
These are some of the plans they offer Texas customers:
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Smart & Fixed 12
Smart & Fixed 24
Smart & Fixed 36
Smart & Fixed 48
No Contract Advantage – A month-to-month electricity plan
How do Ranchero Power’s electricity rates compare to other Texas electric companies?
Oncor area Electricity Rates
Compare these rates from other electricity providers in Arlington to Ranchero Power’s rates
Electric Company | Plan Name | Electricity Rate |
---|---|---|
Frontier Utilities | Super Value 12 | 14.0¢/kWh |
Frontier Utilities | Frontier Super Value 24 | 12.5¢/kWh |
Gexa | Saver Deluxe 12 | 14.2¢/kWh |
4Change Energy | Maxx Saver Select 24 | 12.5¢/kWh |
Cirro Energy | Smart Simple 12 | 19.3¢/kWh |
Trieagle | Sure Value 36 | 17.9¢/kWh |
Direct Energy | Live Brighter 12 | 19.3¢/kWh |
First Choice Power | You Got This 24 | 20.2¢/kWh |
TXU | Clear Deal 24 | 20.9¢/kWh |
4Change Energy | Maxx Saver Select 12 | 13.1¢/kWh |
Gexa | Saver Value 12 | 18.6¢/kWh |
Express Energy | Flash 24 | 12.4¢/kWh |
Green Mountain Energy | Crystal Clear 12 Preferred | 22.1¢/kWh |
Reliant | Reliant Power On 12 | 20.4¢/kWh |
Payless Power | Premier 12 | 21.1¢/kWh |
Centerpoint Area Electricity Rates
Compare these rates from other electricity providers in Houston to Ranchero Power’s rates
Electric Company | Plan Name | Electricity Rate |
---|---|---|
Frontier Utilities | Super Value 12 | 13.7¢/kWh |
Frontier Utilities | Super Value 24 | 13.5¢/kWh |
Gexa | Saver Value 12 | 20.5¢/kWh |
4Change Energy | Maxx Saver Select 24 | 13.5¢/kWh |
Cirro Energy | Smart Value 12 Online | 22.4¢/kWh |
Trieagle | Sure Value 36 | 18.5¢/kWh |
Direct Energy | Autopay Texas 18 | 22.5¢/kWh |
First Choice Power | You Got This 24 | 22.1¢/kWh |
TXU | Clear Deal 24 | 21.5¢/kWh |
4Change Energy | Maxx Saver Select 12 | 15.3¢/kWh |
Gexa | Saver Deluxe 12 | 15.4¢/kWh |
Express Energy | Flash 24 | 13.4¢/kWh |
Green Mountain Energy | Crystal Clear 12 Preferred | 23.6¢/kWh |
Reliant | Secure Advantage 12 | 22.2¢/kWh |
Ambit Energy | Lone Star Classic 12 | 23.5¢/kWh |
Payless Power | Simple 6 | 22.1¢/kWh |
Ranchero Power Contact Information
Phone number: | 888-204-3202 |
Website Address: | Ranchero Power |
Mailing Address: | 5858 Westheimer Road, Suite 707 |
Online Billpay | Ranchero Power | MyAccount Login |
Ranchero Power Reviews and Ratings
Ranchero Power is not BBB accredited
Texas Power To Choose Rating – 3/5 stars
Complaints Against Ranchero Power
In the second half of 2022 there were 7 complaints against Southern Federal Power filed with the Texas PUC. Southern Federal is the parent company of Ranchero Power. The types of complaints breaks down as follows:

Total complaints filed with the Texas PUC for the second half of 2022
Slamming | 0 |
Cramming | 0 |
Billing | 3 |
Quality of Service | 0 |
Disconnection of Service | 2 |
Provision of Service | 2 |
All Other | 3 |
Total Complaints | 7 |
Click here to see up to date complaint statistics for Ranchero Power
Texas PUC Complaint Scorecard: Ranchero Power has a complaint scorecard of 3 out of 5. A score of 5 indicates the lowest complaint rate.
How to use this information to choose an electric company
We suggest you compare the electricity rates on Rancher Power plans to the electricity rates of the trusted electric companies listed on in our rates comparison tool. Texas has dozens of electric companies at any given time. Many of them come and go. Look for a track record of stability. Look at the number of complaints registered against the company. And look for plans that don’t have overly complicated pricing formulas.